The RED camera, from Jim Jannard (founder and CEO of Oakley), is now available for purchase. If you can afford it, the 12,065,000 pixel-capable camera can be yours for $17,500, and that’s for the camera body only. For an additional $1,250 you can compliment your camera with a mount, handle, shoulder pad and cradle. Oh, and don’t forget a lens. They come individually, ranging from $4,950 to $8,500.
But seriously, price aside, this has to be one of the most important innovations in digital cinema to date. Just take a look at some of the video samples posts on the RED site. They are breathtaking. You’ve never seen such high detail and contrast from a camera before. The images are truly life-like. I can’t wait for this camera to become the standard for digital cinema.
The RED camera’s modular design.